JS: As a general rule, I always try to use good grammar and proper punctuation in emails and texts. My communication style is pretty formal and polite. I’ll loosen up a little once I get to know the client but it’s important to always be clear and direct so that everyone involved with the project is on the same page. Also, I like to keep the client posted with updates as the shoot unfolds and wraps. Most of the time things happen as planned but in the event that something unexpected occurs it’s always a good practice to let the client know as soon as possible so that we can create a solution.
EG: I think it’s really important to remember that you are 1 of many dozens of emails they get per day. Say what you gotta say. Be respectful of their time, let them be impressed (or not), and keep it moving. Also, make things easy for them. Make sure the links are easy to navigate, no mistakes, etc. Here’s a pretty basic example of an email I might send:
CC: When it comes to outreach and sharing new work, I think every editor and art buyer likely has a personal preference on the frequency of communication. Personally, I don’t reach out more than once per quarter with relevant updates nor do I expect a response. I trust that if they have the time or desire to respond, they will otherwise I’ll assume they looked at my email and will reach out when the right project comes along. If they responded to every email they received from a photographer they probably wouldn’t get any work done. As far as etiquette, I’m pretty similar to Jared in being polite, formal, and brief. I think there’s a time to be professional and when you establish a relationship with them and get to know them and their vibe it’s easier to be candid and casual. I’ve gained a lot of perspective from listening to Dear Art Producer (thanks Heather Elder!).